Use case · Renewals & retention

Less churn, starting at renewal.

Most customers don't leave because they're unhappy — they leave because the value was never made clear. Lont turns renewal communication into personalized video that reminds each customer what they have and why it matters.

Book a demo See how it works

At Allianz, personalized renewal video cut churn 10.9% in a single product flow — measured against standard communication.

The problem

Silent churn is a communication failure.

Renewal emails get skimmed or ignored, and a generic reminder never makes the case for staying. Customers don't consciously decide to leave — they just never see the value they'd lose. By the time churn shows up in the dashboard, the moment to prevent it has passed.

Skimmed reminders
Unclear value
Silent churn
Lost lifetime value

How Lont helps

Turn the reminder into a reason to stay.

Value, made personal

Show each customer exactly what they have, what's changed and why it matters — at the moment renewal is on the table.

Attention you can earn

Personalized video earns opens and watch-time a text reminder can't — so the key message is actually seen.

Generated from your data

Coverage, tier, no-claims status, region — rules decide what each customer sees, assembled automatically at any volume.

Tied to retention

Segment-level analytics connect what customers watched to whether they renewed, so you can keep improving the flow.

Proven impact

Churn, measurably lower.

In a randomized controlled trial across 45,685 Allianz customers, personalized renewal video beat standard communication where it counts.

−10.9% Customer churn in a single product flow, vs. standard communication

41–52% Click-to-open on personalized renewal emails

13 → 36 NPS lift stronger relationships, not just retention

“It was the way Lont's personalized GIF, video and CTA worked together. We saw the impact on the renewal journey really quickly.”

Martijn Huisman · Customer Experience, Allianz Benelux

FAQ

Questions about renewals.

How does personalized video reduce churn?

Churn at renewal is often driven by unclear value, not dissatisfaction. By explaining each customer's specific coverage and what they'd lose — in a format they actually watch — Lont makes the value visible at the deciding moment. At Allianz this cut churn by 10.9%.

What data drives the personalization?

Lont reads from the systems you already run — CRM, policy and billing — and applies your business rules to decide what each customer sees (coverage, tier, no-claims, renewal date). Nothing leaves your governed flow without approval.

Can we prove it worked?

Yes. Lont captures segment-level engagement and ties it back to renewal outcomes, so retention impact is measurable rather than assumed.

Is it compliant for regulated renewals?

Yes. Execution is deterministic and auditable — the same inputs and rules always produce the same video — with AI applied selectively and optional human review.

Get started

Model your renewal journey.

Show us a renewal flow and we'll show you the personalized-video version — and the churn math behind it.

−10.9% churn
13 → 36 NPS
41–52% click-to-open