Industry · Insurance

Insurance communication every customer understands.

Onboarding, claims, renewals and policy changes are high-stakes moments delivered as dense text. Lont turns each into personalized, measurable video — governed for compliance, generated from your systems.

In a 45,685-customer randomized trial, Allianz cut churn 10.9% and lifted NPS from 13 to 36.

The problem

Important, but rarely understood.

Insurers communicate constantly — onboarding, claims, renewals, policy updates — but customers get the information without the meaning. Text-heavy explanations and complex policy language leave them unsure what they have, what changed, or what to do next. The cost is churn, support load and compliance risk.

  • Complex policy language
  • Unclear next steps
  • Avoidable churn
  • Support pressure
  • Compliance risk

How Lont helps

Clarity at every moment of truth.

Lont personalizes communication across the journey, governed for the requirements regulated insurers can't compromise on.

Personalized to the policy

Tailor communication to each customer's policy, situation, language and context — automatically, from your systems.

The moments that matter

Improve clarity at onboarding, claims, renewals and updates — the moments that decide retention and trust.

Governed and auditable

Deterministic execution keeps approved flows reproducible and compliant; AI is applied selectively with optional human review.

Consistent across regions

Communicate consistently across markets and languages without manually rebuilding content per region.

Proven impact

Proven impact in insurance.

Within Allianz's live renewal and onboarding workflows, a randomized controlled trial across 45,685 customers compared standard communication against Lont.

−10.9% Customer churn in a single product flow, vs. standard communication
13 → 36 NPS lift among customers who remembered the video
41–52% Click-to-open on personalized renewal & onboarding emails
“It was the way Lont's personalized GIF, video and CTA worked together. We saw the impact on the renewal journey really quickly.”
Martijn Huisman · Customer Experience, Allianz Benelux

FAQ

Questions from insurers.

Is Lont compliant and auditable for insurance?

Yes. Lont executes deterministically — the same inputs and rules always produce the same video — so approved flows stay reproducible and auditable. AI is applied selectively with optional human review, so you keep control where it matters.

Which insurance moments does it cover?

The high-stakes ones: onboarding, claims updates, renewals, policy explanation and changes — the moments where misunderstanding drives churn, cost and risk.

What's the proven result?

In a randomized trial across 45,685 Allianz customers, personalized video cut churn 10.9% in one product flow and lifted NPS from 13 to 36.

Does it work across our brands and regions?

Yes. One governed system personalizes per customer and localizes per market, so communication stays consistent across brands, regions and languages.

Get started

Bring clarity to your highest-stakes moments.

Pick an insurance journey — renewal, onboarding, claims — and we'll show you the personalized-video version, with the numbers.

  • −10.9% churn
  • 13 → 36 NPS
  • 41–52% click-to-open

We'll reply within one business day. No sign-up, no spam.