Use case · Upsell & cross-sell

Turn relevance into revenue.

Upsell and cross-sell fail when offers feel generic, mistimed or unexplained. Lont delivers the right offer to the right customer at the right moment — as personalized video that shows why it fits.

Book a demo See how it works

When customers understand an offer's value, they act — and Lont makes that value clear, per customer, at scale.

The problem

Generic offers get ignored.

Blanket upsell and cross-sell messages reach people for whom they're irrelevant, at the wrong time, with the value left unexplained. Customers tune them out — and a real opportunity to grow the relationship is wasted.

Irrelevant offers
Bad timing
Unexplained value
Untapped revenue

How Lont helps

The right offer, made obvious.

Relevant recommendations

Use the data you have to surface what actually fits each customer — not a one-size-fits-all offer.

Value, explained

Show why this offer matters to this customer, in a short video that makes the benefit clear.

Timed to the journey

Trigger offers at the contextual moment — a renewal, a milestone, a usage change — when they're most relevant.

Governed and on-brand

Every personalized variant stays approved, consistent and auditable, generated automatically at scale.

Proven impact

Relevance drives action.

Lont's engine for clear, personalized communication is proven in production — in a 45,685-customer randomized trial at Allianz.

41–52% Click-to-open

13 → 36 NPS lift relevance builds trust, not fatigue

10× Faster production

FAQ

Questions about upsell & cross-sell.

How is this different from a normal upsell email?

Instead of a generic offer, Lont generates a personalized video that shows the specific customer why this offer fits their situation — at a moment chosen by your rules. Relevance and clarity drive action.

How does timing work?

Offers are triggered by events and eligibility rules — a renewal, milestone or usage change — so each customer sees the right offer at the right point in their journey.

Will it feel pushy?

No. The aim is relevance, not volume: clear, well-timed offers customers understand. That builds trust rather than fatigue.

Get started

Find the revenue in relevance.

Tell us where you upsell today and we'll show you the personalized-video version.

−10.9% churn
13 → 36 NPS
41–52% click-to-open