Generated from data
Content is chosen per viewer by rules applied to CRM, billing, policy or product data.
Glossary · Personalized video
What is personalized video?
Personalized video is video whose content adapts to each individual viewer. Instead of sending one fixed file to everyone, a personalized-video system assembles a unique version per person from data such as name, product, language and status.
Traditional video is one-to-many: a single asset is produced and the same file is sent to every recipient. Personalized video flips that. The content — what's shown, said and offered — is decided per viewer by business rules applied to data you already hold, so each person sees a version that's relevant to them.
Modern personalized video is generated at runtime rather than edited by hand. You define modular building blocks once — an intro, an explanation, an offer, a clear next step — and the system assembles the right combination for each viewer, increasingly creating the underlying scenes with governed generative AI. There's no filming or manual re-editing per recipient.
Because the system controls rendering and playback, every view is measurable: what was watched, skipped, revisited and clicked, tied back to outcomes like retention, completion and conversion. That makes personalized video an operational communication channel, not a one-off creative asset.
Key points
What defines personalized video
Assembled per viewer
Modular scenes are combined at runtime — no manual edit per person.
Measured end to end
Playback telemetry ties each view to a business outcome.
Governed and on-brand
Approved templates render deterministically; AI is applied selectively.
FAQ
Frequently asked questions
How is personalized video made?
You define reusable scenes and rules once; the system assembles the right version per viewer at runtime, generating content from your data and, increasingly, with governed generative AI. No filming or manual editing per recipient is required.
Is it one separate video per person?
In essence yes — each viewer gets a version that's about them — but you don't produce them by hand. They're assembled automatically from shared modular building blocks, so volume isn't a production problem.
Where is personalized video used?
Most often for high-stakes enterprise communication — onboarding, renewals, claims, billing and policy explanation — where understanding drives retention, trust and cost.
Get started
See personalized video on your own journey.
Tell us a moment you communicate today and we'll show you the personalized-video version, with the numbers behind it.
- −10.9% churn
- 13 → 36 NPS
- 41–52% click-to-open
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